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CIMIER watches have been produced in Switzerland since 1934 in accordance with the highest standards of watchmaking. In 2005 CIMIER entered the Russian market. The official CIMIER dealership in Russia rapidly developed into a real success story. As sales, the number of partners and range of goods have increased, a new more sophisticated ERP-system became necessary. The company’s management team chose 1C:Enterprise 8.0 as an automation platform. 1C:BIT implemented 1C:Sales Management for the CIMIER branch in Russia, with the new software solution being introduced in under a month. All the company’s principal business processes were optimized and automated including: sales, procurement and stock management; sales and procurement planning; contractor relationship management; pricing and price policy management; sales turnover and sales performance analysis. According to the company executives, one of the main results of implementation is the development of prompt analytics, speeding up business planning and the development of a brand policy in Russia.